Like eager but awkward suitors, Barack Obama and John McCain are working hard and sometimes fumbling in their efforts to court Hispanic voters who could swing November’s presidential election.
For the African-American Obama and white Anglo McCain, the problem is less one of language than of trying to understand a group whose own diversity can make it a mystery to others. It’s not a simple matter of saying, “Take me to your leaders.”
But that, in essence, is the ground game the presidential candidates and their campaigns have been playing in pitching to voters who could form decisive constituencies in critical battleground states.
“They just come to me and say, ‘Who are the bosses of the Latin community?’” said Patrick Manteiga, who runs a family-owned newspaper for Hispanics in Tampa’s historic Cuban neighborhood of Ybor City. “That’s like coming and asking, ‘Who are the bosses of white America, of the soccer moms?’”
Both candidates are pressing their case in three speeches in as many weeks to Hispanic umbrella groups and working in other ways to make their outreach more sophisticated. Republicans have opened an office in Orlando, where most of the state’s Puerto Ricans live, and Obama opens one this week in Ybor City.
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